10 best Magento reporting extensions to boost your eCommerce sales

Magento reporting is a crucial tool for eCommerce businesses to gain timely and accurate business intelligence into their sales, inventory, and other essential metrics. At its core, Magento reporting is a way of tracking and analyzing data to help businesses make informed decisions to drive growth and increase profitability.

Types of Magento reports

As an eCommerce business owner, you should keep an eye on essential metrics for improved performance and profitability. Let’s learn some of the reports in Magento 2.

• Inventory report: Keep track of stock levels and optimize inventory management to minimize costs, improve efficiency, and ensure product availability
• Sales report: Analyze store performance, such as revenue, orders, and average order value, to gain pricing and product insights
• Customer report: Gain insights into customer demographics and purchasing habits to personalize marketing and customer service efforts
• Product performance report: Get detailed information on products viewed and ordered, bestsellers, and stock levels to enable evidence-based decisions
• Marketing report: Assess marketing effectiveness with information on cart status, search terms, newsletter and email campaigns
• Reviews report: Monitor customer reviews to improve offerings and identify popular products for adjusting marketing strategies
• Shipping report: Track shipping performance, cost, and delivery time with detailed information on shipping activities and carriers to optimize shipping processes

Other reports include tax, orders, invoiced, refunds, and coupons.
Using these tools, businesses can generate detailed analytics to gain a better understanding of their eCommerce store’s performance, which can assist them in making necessary changes to enhance the overall efficiency.

Benefits of using Magento reporting extensions

In eCommerce, tracking metrics and statistics hold significant importance. Here are some key benefits of using these addons to optimize operations and improve the bottom line:

• Gain insights into key performance metrics like inventory, sales, customers to identify potential areas for cost savings
• Get detailed reports on sales performance, customer behaviors, customer rates, geographic sales, and conversion channels
• Analyze customer behavior trends and patterns to personalize their shopping experiences
• Evaluate sales performance and measure the effectiveness of advertising campaigns to optimize strategies for better results
• Monitor inventory and supply chain for better inventory management
  Add new features not available in the core platform for enhanced functionality

Magento is a highly acclaimed eCommerce platform that provides businesses with a comprehensive suite of reporting features. This helps businesses create reports, and analyze insights to make informed decisions.

• Provide pre-built reports to check your key performance indicators on sales, orders, and inventory
• Display information in a way that fits your preferences with customizable dashboards
• Filter data by date range, product, customer, and order status for deeper analysis
• Centralize data across all of your stores in one place and share with other team members or stakeholders
• Export business records in various formats, such as CSV or Excel for thorough analysis
• Integrate with 3rd-party reporting tools for comprehensive performance measurement

1. Free Magento 2 Reports Extension by MageSolution

MageSolution’s advanced addon is essential for businesses with multiple locations. The extension offers 8 reporting options such as sales by country, product, customer group, and coupon code, with order status filtering. It lets users view performance by one or multiple stores, making data analysis easier.

Key features:

• Filter by store location: Choose data sources for flexible store selection to allocate resources, such as personnel and inventory, more effectively to maximize performance and profitability
• Create time-specific reports: Build performance indicators for specific periods allowing businesses to trace expenses and revenue over specific periods for better budget management

Compatibility:

Magento CE: 2.0–2.4

Pricing:

No license fee; but services fees are compulsory, starting from $19.

2. Magento 2 Advanced Reports & Cloud BI Platform by Mipler

The performance tracking extension by Mipler offers over 25 pre-built reports, such as sales overview, order details, customer profiles, product performance, and more. Because it can deliver real-time data anywhere globally, it’s highly suggested for companies with several locations or remote staff.

Key features:

• Direct store connection: Connect Magento 2 database for real-time access to dashboards with a 2-minute setup
• File access: Customize Magento 2 or create new reports using the advanced modeling layer to access any available information in the database

Compatibility:

Support all Magento versions

Pricing:

• Four plans with data modeling, filtration, exporting, and live chat support, and other features:
  • Basic Plan ($19 per month)
  • Optimal Plan ($29 per month)
  • Advanced Plan ($49 per month)
  • Enterprise Plan (custom quote)
• Optimal and Advanced plans offer 50+ built-in reports and custom dashboards
• Advanced plan includes extra features like data access API, ACL, and more sources and connectors
• Enterprise plan offers custom features and data modeling for large or complex businesses

3. Magento 2 Inventory Report by BSS Commerce

The top-rated inventory reporting for Magento 2 by BSS provides a detailed inventory report to monitor stock fluctuations and track inventory movements. It includes order creation, deletion, credit memos, product import, and quantity changes on the edit page.

Key features:

• Auto-track product changes: Enable automatic inventory tracking and generate full inventory documentation
• User segmentation for inventory optimization: Categorize users (admin, guest, and customer) to identify which group affects inventory moments the most and develop a strategy accordingly
• View order and memo: Quicker access to order and credit memo details, reducing time on product checks

Compatibility:

Magento CE, EE: 2.3.x–2.4.x

Price:

• Enterprise Edition: $249 with discounts for additional users
• Community Edition: fixed price of $99
• Free installation valid for 2 weeks after purchase, $50 fee afterward

4. Magento Advanced Reports Extension by Mageplaza

The plugin from Mageplaza offers an efficient and customizable solution for generating analytics. Online merchants can customize many types of pre-built reports such as sales, customer, product, and order reports, which are exportable in CSV, Excel, and PDF.

Key features:

• Customize and contrast: Create reports between two different time ranges for easy comparison and contrast of data
• Visualize data: Present data in line charts, giving users a clear and concise understanding of their data
• Rearrange visualization order: Drag and drop report cards and arrange figure sections, providing users with greater control and flexibility

Compatibility:

Magento CE, EE, B2B, Cloud, and Adobe Commerce: 2.2.x–2.4.x

Price:

Three pricing packages:

• Standard ($99 first year): Includes basic features such as sales by location, repeat customer rate, and conversion funnel
• Professional ($199 first year): Popular package with added features such as stock vs sold, customer group, abandoned carts reports, and a filter function for the view details grid
• Ultimate ($299 first year): Includes all Professional features plus 8 more report types to create and save multiple dashboard views, like sales by category, product attribute, and payment

All 3 packages come with a 60-day refund policy, no questions asked.

5. Magento 2 Google Analytics 4 (GA4) Using GTM by Meetanshi

Magento 2 Google Analytics 4 (GA4) by Meetanshi is a must-have reporting extension. It helps you to set up GA4 ecommerce tracking in Magento 2 with ease via Google Tag Manager. Businesses can track customer journeys in their store, from acquisition to conversion.

Key features:

• Track traffic from all sources: Get user acquisition insights for all mediums and measure campaigns’ performance. 
• Find conversion bottlenecks: Offers a bird-view of the customer journey with the store and helps you find where you’re losing customers.
• Re-target customers via Google Ads: Gather user data into Google Analytics 4 to re-target them through different advertising mediums by Google.

Compatibility:

Magento CE, EE 2.3.x, 2.4.x

Pricing:

• Magento Open Source: $199.00
• Adobe Commerce Cloud/On Prem: $349

6. Magento 2 Advanced Reporting Extension by Mirasvit

Get advanced reporting features and data visualization tools with performance insights extension by Mirasvit. Its user-friendly dashboard enables quickly getting the most out of data and handling high-volume data sets. The extension also helps retailers productively analyze their store’s performance, create custom reports, and understand their customer base.

Key features:

• Tailor dashboard: Generate job-specific dashboards to support cross-functional teams and project success
• View data trends: Provide necessary information with more dashboard insights to follow performance and progress
• Collaborate with visual data: Share dashboards securely and view data in 4 informative formats for better collaboration

Compatibility:

Magento CE, EE: 2.3.x–2.4.6

Pricing:

Start from $169 with lifetime access to source code and an additional $99 for updates and support prolongation

7. Magento 2 Google Tag Manager Extension (GTM) by WeltPixel

Google Tag Manager (GTM) Integration for Magento 2 developed by WeltPixel excels in real-time customer behavior tracking. The tool’s reports track various product metrics such as sales, impressions, clicks, cart additions, checkout process, transactions, custom options and more.

Key features:

• Support for Google AdWords: Drive targeted traffic to the online store and grow the customer base by assessing the impact of advertising campaigns
• Enhance the customer journey: Study customer interaction from product view to transaction to optimize your online store and enhance their experience
• Analyze product performance: Observe significant metrics for online store product performance, such as product impressions and clicks by position, add-to-cart rate, etc. to gain insights into customer behaviors and improve offerings

Compatibility:

Magento CE, EE, B2B, Cloud: 2.0–2.4.6

Pricing:

• Free version for Open Source (Community)
• Paid version for more features starts at $249, with 12 months of support for all options

8. Advanced Reports for Magento 2 by Amasty

The sales reporting extension offers a range of sales activity analysis options, including analysis by country, category, and customer group. With the support of 5 additional inventory insights for product-related statistics, merchants can study sales trends to better understand the customer base and increase customer loyalty. 

Key features: 

• Design data visualizations: Grant easy access to critical data, empowering users to make strategic moves without advanced technical expertise
• Analyze sales data with a full-scope view: Compare sales reports and other data over multiple periods to project future business trends  

Compatibility: 

Magento CE, EE, Cloud: 2.4.6, 2.4.5-p2, 2.4.4-p3, 2.3.7-p4

Pricing: 

• All 3 pricing packages include 20+ pre-made reports, dashboard for key statistics, rule-based report creation and multi-currency support:
  • Advanced Reports with 3 editions: 
    • Community ($299)
    • Enterprise ($599)
    • Magento Cloud ($899)
  • Advanced Reports Pro ($499): Added the ability to create unique assessments leveraging pre-designed templates, smart filtering and sorting, and out-of-stock forecasting
  • Advanced Reports Premium ($569): 
    • Includes everything in the Advanced Reports Pro
    • Added the ability to add multiple custom columns to reports, calculate and combine data, and use 5 different chart types 
• The price mentioned includes 12 months of support or updates, extendable for a fee or cancellable anytime

9. Magento 2 Report Extension by AheadWorks

23 reports in AheadWorks’ advanced module cover sales, traffic, conversion, abandoned carts, customer sales records, and product performance metrics. Retailers can use these reports to compare data, segment customers, identify best-selling products to generate practical strategies.

Key features:

• Customize reports: Reduce time creating reports and focus on growing your business
• Drill down for insights: Gain deeper insights to identify areas of improvement by drilling down into specific data points
• Evaluate performance instantly: Dynamic widgets provide critical business data for rapid performance evaluation

Compatibility

Magento CE, EE: 2.4.3–2.4.5

Pricing

• License fee: $382 for Open Source, $722 for Commerce
• Subscription fee: start from $22.99 per month

10. Magento POS Reporting by Magestore

Magento POS Reporting by Magestore presents an array of features to maximize operational outcomes. This is an advanced function of their Magento POS solution that allows businesses to generate daily performance reports and improve store operations.

Magestore’s POS reporting is a perfect choice for businesses seeking innovative features to optimize daily operations for driving value and growth.

Key features:

• Review daily store metrics: Track daily revenue statistics to identify areas for improvement and take appropriate steps to maximize outputs
• Support handling stock movements: Avoid overstocking, meet customer demand, and optimize cash flow and cost savings with real-time inventory data
• Record employee accomplishments: Help retailers understand the staff performance to provide timely training and development opportunities based on employee evaluations
• Improve product performance: Provide product sales data for trend identification and informed decision-making
• Sale analysis: Allow to export sales data (daily, weekly, monthly) for in-depth analysis

Compatibility:

Magento 2.0.x

Pricing:

As POS reporting is a part of the Magestore’s POS solution, you can see the POS pricing below to understand more:

• Custom quote depends on the business scale at the time of purchase, needs, objectives, and retail system setup costs
• One-time payment with full solution ownership
• One–year warranty and 90–day refund policy

Retailers who seek to improve their business operations can rely on Magento reporting to get detailed data and insights on inventory, sales, products, and customers. Moreover, integrating reporting addons can help them further improve their performance.

For optimal results, retailers should choose a Magento reporting extension that seamlessly integrates with their existing systems, fits their budget and technical expertise, and offers customizable and user-friendly reports.

Are you looking for a reporting module that fits your budget and exceeds your expectations? Let our expert team help you find the perfect solution to streamline your operations and get the best result. Book a free talk with us!