Magento HubSpot integration: 6 best connectors for 2023

It’s necessary to do the following before connecting Magento with HubSpot. 

• To fully leverage the power of Magento Hubspot CRM integration, you should first consolidate all of your online and offline data in Magento. A Magento POS system can easily sync the cross-channel data before connecting with HubSpot. This helps reduce data conflicts and duplication and gives you better control of your customers and orders. 
• Define clearly the types of data you want to sync between Magento and HubSpot as well as the sync frequency. This step saves you lots of time searching for the most suitable connector.

We’ve created a list of the 6 best connectors for HubSpot integration with Magento based on our accumulated experience, the features of each connector, and loads of customer reviews. Below are the best connectors in the relatively ascending order of prices. Let’s find out the best one for your business.

This free connector enables one-way or two-way sync for customer information between Magento and HubSpot. It comes with out-of-the-box field mappings to help accelerate the integration. Even so, you can still customize the default mappings or create custom ones.

Features

• Facilitate one-way or two-way sync for customer data
• Synchronize data in real time
• Sync historical data between Magento and HubSpot
• Provide out-of-the-box data field mappings for quick setup
• Enable users to add filters for data syncs
• Allow customizing default field mappings or creating new ones

Pricing

Free 

Pros and cons

2. Magento Connector for HubSpot by MakeWebBetter

Magento Connector for HubSpot by MakeWebBetter is a beloved solution among others due to its functionality and customizability. This Magento HubSpot integration extension supports syncing customer, order, and product data in real time or at scheduled intervals. What’s more, it transfers abandoned cart information from Magento to HubSpot to help recover leads, thus improving conversion rates.

Features

• Sync customer, order, and product data
• Sync data in real time or at defined intervals
• Support one-way and two-way synchronization
• Transfer abandoned cart details from Magento to HubSpot for lead recovery
• Help segment customers based on RFM (recency, frequency, and monetary) ratings 
• Offer 30+ workflows to automate repetitive tasks
• Move existing data, including products, customers, and orders to HubSpot
• Provide sync logs to identify and resolve sync errors
• Map Magento order status with HubSpot deal stages

Pricing

The connector charges differently for different Magento versions and support.

• Adobe Commerce Community edition: $169 with 3-month free support
• Enterprise Commerce edition: $269 with 3-month free support
• 6-month support: $179
• 1-year support: $299

Pros and cons

3. Magento HubSpot Integration by EYEMAGINE

HubSpot Magento 2 integration EYEMAGINE makes connecting the two platforms a breeze by automatically syncing data after setup. With this connector, you can transfer all customers, orders, and abandoned cart data to HubSpot with a controlled sync schedule.

Features

• Sync customers, orders, and abandoned carts in one way
• Offer turnkey integration without field mapping
• Sync all historical data of customers for laser targeting
• Enable users to control sync schedules
• Support generating reports for revenue attribution 
• Assist in abandoned cart nurturing, cross-selling, and upselling automation

Pricing

This connector costs $72.42/month if you pay annually, and $79/month if you pay monthly. 

Pros and cons

4. Magento 2 Sync by Unific

Unific’s integration solution moves customers and prospects, orders and checkouts, and products smoothly between Magento and HubSpot. The connector empowers you to sync data in real time, segment customers effectively based on different criteria, and build your own coupon codes to reward loyal customers or attract new ones.

Features

• Sync customers and prospects, orders and checkouts, and products
• Offer one-way synchronization in real-time
• Allow custom field mapping to HubSpot
• Support multiple stores and store-specific segmentation
• Offer many pre-built smart lists and best-practice workflows for automation
• Help recover abandoned carts by syncing the data from Magento to HubSpot
• Enrich data by automatically calculating and appending key fields for RFM segmentation
• Enable users to build, deliver, and track coupon codes with built-in protective features

Pricing

Besides the free version for syncing 25 orders per month, the connector comes with 3 pricing plans.

• Basic plan: Start at $39.97 for 100 order syncs per month
• Advanced plan: Start at $59.97/month for 100 order syncs per month
• Scale plan: Start at $333/month with custom plans

Pros and cons

5. Zapier Magento 2 Hubspot integration

Zapier is a robust Magento 2 HubSpot integration and automation platform. Using triggers and actions to create automated workflows (Zaps), it facilitates lightning-speed data transfer between the two systems. Zapier supports sending customers, orders, and products between Magento and HubSpot. Besides providing pre-built templates, it lets you plan, build, and visualize key processes with your own logic and rules to reduce manual tasks.

Features

• Enable automatic data exchange without the need for coding
• Sync product, order, and customer information between Magento and HubSpot
• Enable users to schedule and manage automated workflows (Zaps)
• Support many triggers and actions to build workflows 
• Allow users to build multi-step and conditional workflows
• Help users set filter rules for running automated workflows
• Supply many pre-built integration templates
• Provide activity logs to detect and handle any issues
• Ensure high security and data safety with SOC2 (type II) audits, permissions-based access
• Allow users to visualize, build, and optimize key processes with AI support

Pricing

Besides the free offer, Zapier provides 4 other pricing plans. The price varies depending on the number of tasks each month and advanced features. 

• Starter plan: $19.99/month for 750 tasks – $39/month for 1,500 tasks per month, billed annually
• Professional plan: $49/month for 2,000 tasks – $3,389/month for 2,000,000 tasks per month, billed annually
• Team plan: $69/month for 2,000 tasks – $3,999/month for 2,000,000 tasks per month, billed annually
• Company plan: Custom pricing

Pros and cons

6. Vertify

Vertify, a cloud-based data integration platform, facilitates the automated connection between Magento and HubSpot, ensuring seamless data flow between the two systems. What sets Vertify apart is its capability to handle data quality issues by applying clean-up, transformation, translation, and merge rules. With Vertify, you can sync orders, products, and contacts in real time and get many automated workflows like customer upsell or nurturing leads. Vertify is also highly customizable and scalable, thanks to numerous pre-built connectors and templates for extensive integrations. 

Features

• Sync orders, products, and customers in real time 
• Provide multi-directional data syncs with no-code requirements
• Automate eCommerce campaigns and sync abandoned card information
• Offer a drag-and-drop interface friendly to business owners
• Allow users to determine data sync conditions
• Clean, transform, translate, and merge data with rules to ensure data quality
• Allow users to customize complex business workflows 
• Enable users to customize sync filters and configure deduplication rules
• Supply pre-built templates and connectors for integrations with many apps
• Support automated workflows like lead management or customer upsell

Pricing

Vertify comes with 3 pricing plans. These 3 plans are customizable depending on the number of contacts on your CRM. 

• Starter plan: From $7,350
• Growth plan: From $11,100
• Premium plan: From $15,000

Pros and cons

To pick the most appropriate HubSpot Magento connector for your integration, you should base your choice on the following factors.

• Data synchronization requirements: As the integration is mainly about data movement, you should consider the sync requirements carefully. Determine very clearly what types of data and at which frequency you wish the connector to sync. 
• Scalability and future growth: It’s good to have a connector that can cater to your business requirements at present. But it’s better to have one that can scale and connect with other applications for future growth. This will save you lots of time, money, and resources. 
• Budget and resource allocation: Each connector differs in functionality,  pricing plans, and the amount of technical resources needed to fully deploy. Therefore, you should calculate thoughtfully how much you’re willing to invest in an integration solution.
• Compatibility with existing system: It’s no wonder that the connector needs to work well with your existing system. This compatibility removes any possible conflicts that can arise to ensure a smooth combination between different software.

Integrating Magento with HubSpot maximizes the power of both platforms for revenue growth. It gathers the customer data that scatter across disparate systems into one place for easier data governance, deeper insights, and enhanced marketing and sales efficiency. If you’re using Salesforce CRM instead of Hubspot, you should consider executing Magento Salesforce integration to gain these huge benefits. 

Magento 2 HubSpot integration automates the data transfer, reducing the risks of errors caused by manual data entry. 

Besides, having complete customer data in one place generates a clear picture of your customers, from their purchase history to behaviors on your sites. Analyzing these data gives you in-depth insights into customer needs and preferences to personalize their shopping experience and make strategic business decisions. In addition, observing customers also reveals buying patterns which are extremely useful for cross-selling and upselling to boost sales.

HubSpot Magento 2 integration helps users leverage marketing automation tools to improve efficiency and boost sales. The integration enables you to deliver relevant and targeted content to different customer segments via a sequence of automated emails. Thanks to that, you can timely follow up, nurture, and convert potential leads, and better engage with current customers. 

With Magento CRM integration, you can keep close tabs on your contacts and better connect with them at different stages, thereby implementing fruitful inbound marketing strategies to drive your business growth. 

Choices for the connectors are abundant. Remember to take into consideration some key factors before making the final decision, including:

• Data synchronization requirements
• Scalability and future growth
• Budget and resource allocation
• Compatibility with the existing system

Judge carefully to choose the most suitable connector. If you need any help with the integration or have any further questions, please don’t hesitate to contact us so we can discuss them together!

How does HubSpot integration work?

HubSpot integration connects the HubSpot CRM platform with other applications by using an appropriate connector. After the integration, the data can automatically move between the systems.

Is HubSpot integration free?

Yes, HubSpot integration can be free if you use a free connector. As with the connector with more features, you have to pay monthly or one-time fees to use it for HubSpot integration.

Can I integrate HubSpot with my website?

Yes, you can integrate HubSpot with your website. You can choose a connector that supports synchronization between HubSpot and your site platform. 

How do I integrate with HubSpot?

You can integrate other apps with HubSpot by using a HubSpot connector. For example, if you have a Magento store, you can employ one of the 6 best connectors we’ve listed here for the integration or opt for one from HubSpot marketplace.