Quality customer service is a vital factor required for a successful retail business.
Several retail organizations often only focus on the quality of services and organizational infrastructure.
They overlook the fact that it is consumers who can make or break a business.
Good retail customer service can range from a fast retail POS system to how your staff greets your customers can benefit your business in many ways.
Understanding how important customer service can impact your online retail business, you will be able to make changes that allow you to grab these best 11 benefits very quickly upon their accomplishment.
1. Successful business strategies
Encouraging consumers for feedback and comments is a basic part of good retail customer service.
Following consumers’ feedback to analyze the weaknesses and strengths is probably an effective way to understand the insight of consumers and make successful retail business strategies.
So take this for an example, many of your customers are desperately interested in a good loyalty program and this has been going on for a while without you knowing a thing.
One day you decided to run a customer survey and found out that your current Point of sale (POS) doesn’t meet your business expectation.
Only then you have realized you are definitely in need of a well-equipped point of sale system that offers flexible loyalty programs.
Of course, quality service can boost your business growth.
But the bottom line?
Awesome customer service is the key to retain your customers and stand out of the crowd.
2. Good publicity – a retail customer service key
Good publicity from customers comes from quality retail customer services.
Word of mouth marketing can only occur when a customer feels extremely satisfied with the service they receive.
Imagine having to wait in line queuing for 20 minutes for a single item due to your slow retail POS that can not handle too many orders at the same time?
Would they tell their friends: ‘hey I had a great time shopping here, a good 20 minutes just to stand in a line waiting and waiting. ‘Awesome service’ indeed.
No.
That would be the last time we see them and there will be no one related to that particular customer who will know about how good your service normally be but that particular bad slow day.
Paying attention to every little service detail can create more exposure for your business and increase popularity around your retail products, branding, and services.
3. Higher profits
Happy customers always lead to higher profits.
But many retail business owners aren’t aware that this is one of the best benefits they can receive when providing excellent customer service.
Higher profits mean more money to reinvest in your business to in turn creating more value for your customer.
Things like building a better POS system with better layout and speed, a system that allows retail staff to create orders without the Internet, or simply provide more freebies, which can make your customers extra satisfied.
4. Consumer satisfaction
If your customers are happy, your business partners and investors will be happy as well, and this also leads to higher profits.
You can win the trust of investors and make the most of every viable business opportunity with a strong customer base.
5 & 6. Employee motivation and employee moral
Emphasis on customer service can lead to improved employee morale.
Employees who are eager to help can not only improve the overall customer shopping experience and satisfaction but also decrease their daily work pressure.
This ultimately encourages them to work to their maximum capacity.
It might seem hard for employees to grasp how the process works at first, but after providing good retail customer service regardless of the industry, this will eventually build staff motivation and pride.
With the same example in point 2, you decided to invest in an upgrade to your POS system.
Your sales clerks can now create orders anywhere and anytime in-store using an iPad POS. There will be no long queue or tedious wait time.
The staff will begin to discover, through others, how well people like the new POS system works which is being provided by their company and their direct retail service.
This will instill a sense of extreme motivation and pride to continue using this more in the future.
Ultimately, if the sales manager can build a pleasant in-store environment, your staff will feel more fulfilled about what they do.
7. Increased responsibility
You will discover that over time, your staff will begin to take on additional responsibilities to make this process work effectively.
Moreover, You will find that many of your staff will try to meet/exceed the expectations of the company as a result of the popularity your company will experience by setting the bar high.
You will see that your POS will be used more frequently because your staff feels the responsibility to make your customers satisfied or the urge to promote your newly acquired reward programs to increase customer retention.
8. Satisfied shareholders
Similarly to point 4, when customers are happy, your shareholders will be happy as well.
This typically leads to more business.
A satisfactory response from consumers also means increased sales, which ultimately leads to rising in satisfaction of shareholders.
They tend to invest more in your organization, which can dramatically improve profitability, which can be used to expand your current business.
From one-floor shop to 2 or three-floor with each have 2 POS machines to 4 newly updated POS systems, or from 1 POS tablet to be shared to equip all your floor staff. Or you can invest in a Magento mobile app to reach more customers and win more online sales.
9. Saving money to improve your retail customer service
Apart from using more money, an efficient workplace has always allowed the business owner to save money.
The real question is how to use it smartly!
When providing good retail customer services over time, you will discover ways to streamline this process which will allow you to save on training new staff, developing different retail systems, taking care of problems that are a direct result of bad customer service.
10. Reduced risk of business failures
Understating the expectations and mindset of consumers can considerably reduce the risk of retail business failures and losses.
Let’s take a look back at the reward point example above, imagine if there is no survey, you will never know what you are missing and integrate that needed Magento POS system into your daily retail.
Those customers will possibly be tired of waiting as there was not any loyalty program available for them.
Chances are that they will be looking for someone that offers them better services.
11. Increased efficiency
The above-mentioned benefits lead to overall increased productivity of the organization.
Now that you are familiar with all the ways through which good retail customer service can benefit your business, innovative strategies, implement creative ways to value your customers.
In a nutshell
We have gone through all of the 11 best benefits of good retail customer services.
We have comprised a small infographic for you to grab and share with your team if you need it.
It is time to act and start improving your retail business. One simple way is to have a Magento POS system that streamlines your whole business and offer more than just the checkout features. You’ll get a centralized system to run all operations right on your Magento platform.
You made a good point that with better customer service, the efficiency of a retail establishment also increases. I’m currently looking for a hardware store where I can regularly buy supplies for my workshop at home. Of course, gauging the customer service of such a store would be an important factor for me.
Hi Alice, thank you for your comment. I definitely agree with your point. No matter what industry it is whether it is hardware or clothing, customer service is what scoring.
Thanks for sharing these beautiful tips about customer services. That is very useful to understand the relation with customers and how to treat them. Excellent customer service leads to great business.
I am opening my own store and I absolutely agree with you that quality customer service has a paramount importance for building a successful retail business because, from my point of view, it opens a lot of doors to retailers and it is the first thing they need to be focused on. Of course, you will inevitably get good publicity from customers if they get a good impression from your store and be completely satisfied with everything. In my opinion, details make a great difference and they create a total picture. Because of this, it is essential to anticipate everything and try to provide the customers with all conveniences. I think that it is really important to make your client want to come back because it is a key to success. Without any doubts, higher profit is the best benefit which you can invest in promotion and development of your business. I can say that first you work for reputation, then it works for you.
Thanks for sharing this! I find this very helpful not just to me, but I also see my friends in this field learning from this. Great post! Keep sharing.
There are a lot of great tips in this blog post for retail businesses. Thanks for sharing this information! I especially like the tip about setting up customer reward programs. That’s a great way to show your customers that you appreciate their business. I’m sure your customers will appreciate the extra savings!
I agree with each statement. Moreover, you mentioned things which I have never thought about, I mean employee motivation and better morale.
Exceptional retail customer service enhances shopping experiences, fostering loyalty and trust between customers and brands. Vital for success!
Hi, I love you article so much about business, I learn a lot from your website especially about business.
Great insights on the importance of excellent retail customer service Your tips are practical and valuable for enhancing customer experiences. Thank you for sharing